Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
brand
Rethink Growth: Identifying Strategic Opportunities
It was only 5 years ago that various bodies across Europe, UK, US and Australia redefined the purpose of a company from a focus on ...
alignment
Employer Brand: People and Marketing Teams Working Together
Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to ...
brand
Sustainability inspires business, brand and employer brand transformation
Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written ...
brand
The cost of focussing on customer acquisition
Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The ...
alignment
Mind the gap: when people, brand and business are disconnected
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent ...
business strategy
Purpose, planning, values, engagement and innovation: key to navigating uncertainty
With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. ...
culture
A great place to work includes contingent workforce employees
Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become ...
culture
Build an employee value proposition to attract, retain, engage the right talent
Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand ...
alignment
CareFlight: Building brand reputation and trust
The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.