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Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
alignment
One Brand. One Experience. One Data Ecosystem Technology Platform
Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the ...
alignment
Building brands people trust
Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why ...
Uncategorized
Redefining data ecosystems for the data economy
Overview: As first written for First 5000 and with insights from Michael McDonald, Fl@World CTO, Rachel Bevans discusses a new definition of data ecosystems and ...
alignment
The value of values
A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off ...
alignment
Do your employees trust you?
A look at the findings from the 2019 Edelman Trust Barometer and implications for brand, employer brand and business results. In the wake of the ...
alignment
Aligning people and brands when everything is changing
Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s ...
alignment
How your brand aligns customer and employee experience
Aligning the employee experience to the customer experience seems to be a hot topic at the moment. But similar to the rise of customer experience ...
alignment
Brand alignment: Only 19% employees feel their organisation delivers against its promises
New research from Weber Shandwick indicates that just 19% employees strongly agree that “what my employer portrays about itself publicly matches what it’s like to ...
alignment
When brands align: Ford, Nike, Zappos, SUMO Salad
Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.