Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
brand
How does your brand positioning drive objectives?
6. What is your distinctive, relevant and compelling brand idea that drives everything you are, say and do? Building upon your proposition, your brand positioning ...
marketing
Is your customer value proposition designed to achieve objectives?
5. Customer value proposition What is your customer value proposition? What is your offer to customers that is of value to them and will increase ...
KPI
Which markets and customers will help you meet your objectives?
4. Which markets and customers will help you meet your objectives? Current, new or lapsed customers Are you targeting current, new and/or lapsed customers? What are ...
KPI
How are you going to achieve your objectives?
3. How are you going to achieve your objectives? Areas to consider: – Are you motivating current customers to buy more or attracting new customers? ...
KPI
Establish performance measures and process
2. Establish performance measures and process Once you’ve set objectives, you need to make sure you have set performance measures and process for measuring and ...
KPI
New Year Objectives and Action Plan: Set objectives not subjectives
During January, we’ll focus on developing objectives and what you’ll need to action to achieve the objectives.. Each business is in its own unique situation so this is ...
brand
Fuelling greatness for SUMO means employee wellbeing at the heart of the brand
We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand. Having recently worked with SUMO Salad on ...
brand
Reasons why and ways how to talk to people vs relying solely on data
Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is ...
alignment
Top 10 Brand & Marketing Priorities and Practical Recommendations for Medium Business
We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business. http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/ Full Blog Here: Looking at medium business ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.