Rachel Bevans

Rethink Growth: Identifying Strategic Opportunities

It was only 5 years ago that various bodies across Europe, UK, US and Australia redefined the purpose of a company from a focus on delivering profits for shareholders to creating long-term sustainable value for all stakeholders. Around the same time, New Zealand was in the press for its Wellbeing Budget, ex-Unilever Paul Polman and […]

Rethink Growth: Identifying Strategic Opportunities Read More »

Employer Brand: People and Marketing Teams Working Together

Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand.  There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does

Employer Brand: People and Marketing Teams Working Together Read More »

Swan

Sustainability inspires business, brand and employer brand transformation

Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written for First 5000. Stakeholder demand for organisations to be responsible is increasing We’re now living in the decade towards 2030 UN Sustainable Development Goals, and with COP26 literally around the

Sustainability inspires business, brand and employer brand transformation Read More »

customer acquisition

The cost of focussing on customer acquisition

Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login to your account and see exactly the same package

The cost of focussing on customer acquisition Read More »

Alignment

Mind the gap: when people, brand and business are disconnected

Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight

Mind the gap: when people, brand and business are disconnected Read More »

purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June

Purpose, planning, values, engagement and innovation: key to navigating uncertainty Read More »

great place to work

A great place to work includes contingent workforce employees

Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses

A great place to work includes contingent workforce employees Read More »

employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with

Build an employee value proposition to attract, retain, engage the right talent Read More »

CareFlight: Building brand reputation and trust

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight

CareFlight: Building brand reputation and trust Read More »

IQumulate: Building a sustainable business and brand

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

IQumulate: Building a sustainable business and brand Read More »

Scroll to Top