Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does […]
Employer Brand: People and Marketing Teams Working Together Read More »
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight
Mind the gap: when people, brand and business are disconnected Read More »
The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight
CareFlight: Building brand reputation and trust Read More »
Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that
IQumulate: Building a sustainable business and brand Read More »
Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short
IQumulate: Empowerment, trust and agility Read More »
Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise
Les Mills: Uncertainty provides opportunity Read More »
Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity
Building trust in uncertainty calls for alignment Read More »
Your brand can’t afford to avoid strategic and long-term brand-building for cost issues or whilst waiting it out for challenges to rectify. Within the parameters of remote work, there are ways to manage research, workshops and strategy, as long as you take the challenges into account throughout the process. As published in First 5000, Australia’s
Find another way: remote work, workshops and research Read More »
Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about
The Future is Bright for Business and Brands: Optimism makes life better Read More »
Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the
The Future is Bright for Business and Brands: Through the Lens of Optimism Read More »
