Innovation and creativity are a strategic investment. Beware of spending time and money on pretty, shiny and/or new things with no strategic foundation or direction. I have chosen my words very carefully. There is a distinct difference between investing and spending (wasting) money. Marketing should always be an investment vs budget or spend. But I have […]
Innovation & Creativity: a strategic investment Read More »
A #healthybrand builds a creative platform where consumer, category and brand/product truths meet to solve the problem behind the problem. Inspiring creative and media to engage consumers, employees and key stakeholders across the marketing and media mix, to meet commercial objectives. For example Axe/Lynx solves a problem of confidence from a product (sweat) and consumer perspective (get
How healthy is your brand? #5 Read More »
The thought or fear of Creativity seems to stump many people into paralysis. How do I come up with a good idea? What’s the process? How long does it take? How do I know it’s right? This video from Adidas sheds light on insight from observation and joining the dots. And time to percolate. Creativity
Creative inspiration thanks to adidas Read More »
