2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in, […]
Reset: 10 Themes Driving Brands & Business into the Next Decade Read More »
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you
In the face of divisive beliefs and behaviour, brands bring unity Read More »
We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men ‘of lesser health’ who were more knowledgeable about how the commercial world works. Her argument was that there
A healthy debate: corporate vs consumer responsibility Read More »
This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training
Authentic altruism Read More »
