customer experience

Does your brand deliver against its promises to customers and employees?

Leave a Comment / alignment, brand, customer experience, employee experience, employer brand, purpose & values, strategy / By

The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of 50 percentage points between aligned and not […]

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One Brand. One Experience. One Data Ecosystem Technology Platform

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Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the value of a single data ecosystem technology – that integrates internal and external, structured and unstructured data, from legacy systems and new technologies, in real-time, with data protections – in

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