Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does […]
Employer Brand: People and Marketing Teams Working Together Read More »
Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written for First 5000. Stakeholder demand for organisations to be responsible is increasing We’re now living in the decade towards 2030 UN Sustainable Development Goals, and with COP26 literally around the
Sustainability inspires business, brand and employer brand transformation Read More »
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight
Mind the gap: when people, brand and business are disconnected Read More »
With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June
Purpose, planning, values, engagement and innovation: key to navigating uncertainty Read More »
Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses
A great place to work includes contingent workforce employees Read More »
Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with
Build an employee value proposition to attract, retain, engage the right talent Read More »
The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight
CareFlight: Building brand reputation and trust Read More »
Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that
IQumulate: Building a sustainable business and brand Read More »
Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short
IQumulate: Empowerment, trust and agility Read More »
Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise
Les Mills: Uncertainty provides opportunity Read More »
