engagement

purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

Leave a Comment / business strategy, culture, employee experience, employee value proposition, employer brand, engagement, innovation, purpose & values, research, strategy, sustainability, sustainable business / By

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June […]

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great place to work

A great place to work includes contingent workforce employees

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Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses

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employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

Leave a Comment / culture, employee experience, employee value proposition, employer brand, engagement, purpose & values, research, strategy / By

Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with

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CareFlight: Building brand reputation and trust

Leave a Comment / alignment, brand, brand strategy, consumer understanding, customer understanding, employer brand, engagement, government, purpose & values, research, strategy, trust, workshop / By

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight

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IQumulate: Building a sustainable business and brand

Leave a Comment / alignment, brand, brand strategy, business strategy, Covid-19, culture, customer experience, customer understanding, employee experience, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

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IQumulate: Empowerment, trust and agility

Leave a Comment / alignment, brand, business strategy, Covid-19, culture, customer understanding, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short

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Les Mills: Uncertainty provides opportunity

Leave a Comment / alignment, brand, brand strategy, Covid-19, culture, customer understanding, employer brand, engagement, fitness & wellness, health, health, fitness & wellness, purpose & values / By

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise

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long term brand building

In it for the long term: business, brand and marketing strategy

Leave a Comment / brand, communication, customer experience, customer understanding, employer brand, engagement, marketing, marketing planning, strategy / By

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of

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Reasons why and ways how to talk to people vs relying solely on data

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Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences.  We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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How good is your promise?

Leave a Comment / alignment, brand, communication, consumer understanding, customer journey, employer brand, engagement, experience, integration, marketing, marketing planning, purpose & values, strategy / By

We build brand promises that people want to keep.  What do we mean by this?  For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every

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