Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn’t have the money to outlay on new equipment, the Mac technical support couldn’t help me with my iCloud configuration on my 4-year old Mac and suggested I make do with what I had until […]
Sustaining the energy and vitality in your brand through your people Read More »
This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html. The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity – always produced end-to-end at source in Speyside. It was also well-visited by brand lovers from around the world, particularly Japan and the US
Who are you, really? The truth in tangible experiences Read More »
Why adebate?Because”greatbrand ideas create debate.Just do it! Well can you? Dirt is good! So why are you wrapping your kids in cotton wool? Campaign for Real Beauty! So aren’t you beautiful the way you are?”The Healthy Brand Company. So why isn’t yours? I sourced this definition six years ago from Phil Teer on adliterate.com before
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