KPI

Commercial assessment, prioritisation and investment

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11. Commercial assessment, prioritisation and investment Once you’ve assessed your strategies and how they need to be changed to achieve your objectives, you’ll need to prioritise what you do and when. This requires a commercial assessment of which strategies are ‘good business as usual’, the quick wins (lower value, lower resource) and big wins (higher value, higher resource), small […]

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Which markets and customers will help you meet your objectives?

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4. Which markets and customers will help you meet your objectives?  Current, new or lapsed customers Are you targeting current, new and/or lapsed customers? What are they doing currently vs what you want them to do? e.g. switch brands, buy more from you and less from your competitors, use more of your product across more occasions

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Establish performance measures and process

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2. Establish performance measures and process Once you’ve set objectives, you need to make sure you have set performance measures and process for measuring and actioning.  Performance measures What are you measuring? Brand equity, engagement, lead conversions to enquiry, sales value or volume. Process How often, who is responsible for which objectives, what are the reporting

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New Year Objectives and Action Plan: Set objectives not subjectives

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During January, we’ll focus on developing objectives and what you’ll need to action to achieve the objectives.. Each business is in its own unique situation so this is not a linear process and you may not need to action all of the elements.  1. Set objectives not subjectives. The point of setting objectives is to have something to work

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