Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!! I recall learning the 90:9:1 principle many years ago and have been referencing it since, […]
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for
Launch of fitnessU challenges the category Read More »
What a brilliant piece of DM (direct mail)! This is one of the best I’ve seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window. Not only is it personalised, but it taps into my
Engaging comms: Westpac – Live life with a field force Read More »
I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price
#healthybrand: youi get me. youi get marketing. Read More »
