Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login to your account and see exactly the same package […]
The cost of focussing on customer acquisition Read More »
What does this mean? 1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer
How healthy is your brand? #6 Read More »
I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that’s about all I love about it. As a consumer, I won’t buy any more than my healthy quota anyway, so the manufacturer loses out. Plus it’s right next to all the chocolate brands, which are
Chocolate wars: using our vice as theirs Read More »
