social media

Activating employees as authentic brand influencers

Leave a Comment / alignment, brand, communication, employer brand, experience, integration, marketing, social media / By

Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for […]

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Trends in Health : experts need to sustain value as we reach the tipping point

Leave a Comment / health, fitness & wellness, marketing, social media, trend / By

O K so I’ve been a bit quiet on the blogging front. Whilst I know theoretically that sending people back to my website is important for building a database of ‘my’ customers and readers, social media has been my ‘go-to’ solution for speed to keep you, and me, up-to-date.  What I’ve observed over the last

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Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

Leave a Comment / brand, customer journey, digital, engagement, marketing, social media / By

Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!!  I recall learning the 90:9:1 principle many years ago and have been referencing it since,

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If building a healthy brand is about a two-way relationship, then why are you not having a two-way conversation?

Leave a Comment / engagement, social media / By

Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling people what you think is important and more time conversing with people to make them feel important and find out what’s important to them, your brand relationship will be stronger

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Engaging comms: Feel Good Cafe – where social media sharing is a small price to pay for healthier food choices

Leave a Comment / behaviourchange, brand, education, health, fitness & wellness, social media / By

Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With the Weight Watchers brand suffering from ‘brown paper bag’

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