A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives everything the Jeep brand is, says and does – from its cars to its customer service to its comms. It also talks about the consumer ‘not holding back’ and its […]
How healthy is your brand? #3 Read More »
In a world where we’re overloaded with choice and bombarded with 1000s of messages across a proliferation of media channels, alignment of people and brands is key for healthy business results. Gallup research indicates that when consumers are aligned with a brand they give it twice as much share of wallet vs those not aligned. A
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The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building
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Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side! Massive opportunity for brands to gain momentum
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‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must be onto something! Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/
Purpose aligned and experience integrated Read More »
We’re a nostalgic fan of the iconic Hills Hoist, one of the foundation products of Hills Home Living – having grown up with, swung around on and then swung my little brother and sister around on in their baby swings whilst we hung the washing out for mum. Hours of entertainment earning double pocket money for doing
Why is there a Hills for every home? Read More »
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for
Launch of fitnessU challenges the category Read More »
The thought or fear of Creativity seems to stump many people into paralysis. How do I come up with a good idea? What’s the process? How long does it take? How do I know it’s right? This video from Adidas sheds light on insight from observation and joining the dots. And time to percolate. Creativity
Creative inspiration thanks to adidas Read More »
I read a post this morning mocking the ‘January crowd’ at the gym – when us regulars are understandably frustrated by fighting for space in ‘our gym’ for a whole 26 days, until Australia Day or up to 2 months through to the end of summer and the beach signalled by Sydney’s Mardi Gras. It
Intrinsic Motivation: Seek the fire inside Read More »
The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s been happening and want to do something about it. Many
The great undo: Who is driving Aspiring to a Natural Lifestyle? Read More »
