If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to carve their niche. I don’t understand why people keep battling brand vs CX (customer experience) when CX is part of brand; why marketing has swayed back to being about a […]
I want to hug the brand, not the campaign or the experience Read More »
Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were
The power of alignment: employee and company purpose and values Read More »
Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with
Building brands people trust Read More »
Overview: As first written for First 5000 and with insights from Michael McDonald, Fl@World CTO, Rachel Bevans discusses a new definition of data ecosystems and why they’re important for the data economy. The data-driven organisation Organisations know that to capitalize on the data economy and grow their business, they need data to make decisions that
Redefining data ecosystems for the data economy Read More »
Over the last 12 working days, we’ve covered off a range of considerations to help you achieve your objectives. Have a look back at our articles and get in touch if you want some help very quickly assessing where you’re at and what you need to do to achieve your objectives. Click here for contact
Are your strategies and action plan ready to achieve your 2018 objectives? Read More »
9. Communications What are your communications objectives? Who are you talking to? How many customers do you need to talk to in order to convert a portion of them to meet your objectives? What do you want them to think/feel/do vs what they currently think/feel/do? How are you going to shift their perceptions, experience and
What communications do you need to do, in order to meet your objectives? Read More »
We’ve written a blog for Active Management, specific for SMEs on positioning your brand for growth. Follow this link: http://www.activemgmt.com.au/sponsored-blog-sme-focus-define-review-and-refine-your-brand-for-growth/
SME focus: Define, Review and Refine your Brand for Growth Read More »
Was chatting to a lady in an art gallery who’s an artist and poet, and thought the conversation was worth sharing… Lady: And what do you do? Me: I’m a brand consultant Lady: What does a brand consultant do? Me: I help people and business work out what they stand for, bring it to life across their business and
About THBC: What do you do? Read More »
Holistic health as one of the key trends for 2014 connected by technology. This new realm of information is being driven by and will further drive the trends we’ve been talking about – living a natural lifestyle, the healthy workplace, having a purpose, taking small steps everyday, choosing when to be increasingly connected and when
The great undo: holistic health connected by technology Read More »
In my initial 10 years as a client marketer, I learnt the ‘gold standard’ way of doing things whilst developing strategies for brands in large complex organisations. I spent my next 10 years in agencies which by nature are SMEs that require adaptation of behaviour and process to deliver a constant stream of ideas for
Brand New 2014: The Year of Entrepreneurial Spirit Read More »
