culture

purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

Leave a Comment / business strategy, culture, employee experience, employee value proposition, employer brand, engagement, innovation, purpose & values, research, strategy, sustainability, sustainable business / By

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June […]

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great place to work

A great place to work includes contingent workforce employees

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Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses

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employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

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Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with

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IQumulate: Building a sustainable business and brand

Leave a Comment / alignment, brand, brand strategy, business strategy, Covid-19, culture, customer experience, customer understanding, employee experience, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

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IQumulate: Empowerment, trust and agility

Leave a Comment / alignment, brand, business strategy, Covid-19, culture, customer understanding, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short

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Les Mills: Uncertainty provides opportunity

Leave a Comment / alignment, brand, brand strategy, Covid-19, culture, customer understanding, employer brand, engagement, fitness & wellness, health, health, fitness & wellness, purpose & values / By

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise

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The Future is Bright for Business and Brands: Optimism makes life better

Leave a Comment / alignment, brand, brand strategy, consumer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, trust / By

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about

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10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

Leave a Comment / alignment, brand, brand identity, brand strategy, communication, consumer understanding, CSR, culture, customer experience, customer understanding, data strategy, employee experience, employer brand, future organisation, innovation, marketing planning, purpose & values, research, strategy, trust, workshop / By

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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The value of values

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 A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there has been a lot of discussion around values. Not

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