During January, we’ll focus on developing objectives and what you’ll need to action to achieve the objectives.. Each business is in its own unique situation so this is not a linear process and you may not need to action all of the elements. 1. Set objectives not subjectives. The point of setting objectives is to have something to work […]
New Year Objectives and Action Plan: Set objectives not subjectives Read More »
Innovation and creativity are a strategic investment. Beware of spending time and money on pretty, shiny and/or new things with no strategic foundation or direction. I have chosen my words very carefully. There is a distinct difference between investing and spending (wasting) money. Marketing should always be an investment vs budget or spend. But I have
Innovation & Creativity: a strategic investment Read More »
When employer, customer and corporate brands are aligned, investment in people, brands, marketing, communications and experiences is maximised. Is your brand designed to maximize investment? Discover more bit.ly/THBC_TPO1
Brand maximises investment Read More »
